"How often can you post to your blog?" is an extremely popular question, to which there is no right or wrong answer. Twice per month? Twice a week? Twice a day? Just one time a day?
You'll find plenty of different blogs promoting different scheduling for blogs. Many of them recommend posting once or twice per week, maximum. Here's my take on the issue - both blog posting schedules that matter, and to what kinds of blogs they're applicable.Understanding Posting Schedules
First of all, you will need understand that there is no right/wrong answer for this question, as I've already stated. Different timings may or may not work for several types of blogs.
The following advice isn't something that I believe works for every single blog, but it's what works for most (after my research).
How User Engagement & Blog Posting Are Related
First of all, it is a myth that readers will undoubtedly be annoyed in the event that you update your site daily. It's just a myth, with no real evidence to back it up. One of my all-time favorite blogs sends me an e-mail each day or every two days.
I love it. It offers me more information when compared to a month of Sundays of autoresponder messages from any other blog.
That said, users also don't mind if you post only once weekly. Honestly, readers are only seeking to see how they can benefit from your blog - that's pretty much the only reason why they're there and why they signed up to your e-mail list (unless they are friends or family.
Alright - let's get right down to the posting schedules.
Daily/Multiple Times EACH DAY
Oooh! I feel I'll provoke quite a bit of controversy with this one, aren't I?
But yes - I believe that posting multiple times per day can be good for blogs. If for some reason you're not open to post multiple times each day, then you should make an effort to post at least once a day. For nearly 95% of people scanning this post, that's what you should be doing.
You need to definitely post this often in the event that you run one of the following blogs, or engage in among the following business strategies.
Informational/Tips Blogs
Take this blog for example - it deals mainly with blogging, Internet marketing, and SEO tips. Basically, it provides valuable information to those who read this website regularly.
To be branded being an authority in your niche, your blog needs to have just as much helpful, quality content onto it. If which means posting 3-5 times a day, go ahead.
Most blogs on the Internet (including yours) will belong to this category.
Personal Blogs
Let's face it - personal blogs usually don't get much traffic. The prior rule about readers coming solely for personal benefit once more applies here.
There's little benefit a reader can gain from your personal blog unless you're A.) Hilarious or B.) A fantastic writer who is able to hold people spellbound.
Chances are, you're not either. But let's just suppose that you decide to go ahead and take up a personal blog regardless. You ought to be posting once each day.
For most personal blogs, I wouldn't recommend more often than once each day (because hey - people like to have a while to take into account themselves, and not simply you).
However, once each day is usually necessary, if you want any kind of traffic. This is due to that individuals who do follow and read your blog regularly obviously think you're a fantastic writer or funny. And, they want their daily dose of fantastic funny (but again, don't overdose).
The Benefits
No doubt about any of it, there are particular benefits you obtain from posting daily that you won't get in the event that you post less often.
Search Engine Optimization
Although this can't be outright proven, it's becoming clearer that Google favors blogs that post content frequently throughout the day.
When you publish a new post, Google is automatically notified. Eventually, their spiders are certain to get to crawling your pages and ranking them.
If they're notified quite often, that means you blog often. If you blog often, that means your blog is active and regularly providing content to your readers.
Everything said, this can't be proven, but it is a general trend I see after conducting research in the SERP's.
Alexa Ranking
Although posting 10 times each day mean that you'll automatically be promoted to the top 1000 blogs, the blogs that engage a higher-frequency posting schedule often rank higher, compared to blogs that post less frequently with the same quality standards.
Case Studies
I recently found a forum thread where an Internet marketer laid down his technique to go from $0-$200/day in AdSense earnings in two months flat.
What he basically did was outsource cheap content writing jobs to freelance article writers. He hired a great deal of 'em, posting on his blog 30-40 times. Every. Single. Day.
The result? He's sitting pretty with $200/day in AdSense earnings. In two months, flat. And that's only 1 of his online businesses.
Let's take another example. An excellent friend of mine, for whom Not long ago i guest posted, has a prestigious Alexa rank of 44K, amassing a total of 14,000 page views every single day.
He posts a minimum of three times each day. And visit the blog 's really taken him a measly 2 yrs to be at where he could be right now.
That's pretty good, in the event that you ask me.
HOWEVER...
However, this rule doesn't connect with all types of blogs. Actually, posting multiple times each day, as well as once daily, will be disastrous to certain blogs.
Business Blogs
By business blogs, After all blogs that belong to already established, offline companies - Wal-Mart, for example. These kind of blogs should not - I repeat, shouldn't post more than twice a week (and really, once a week is all you have to be doing).
Why?
Simply because those forms of blogs aren't meant to be updated regularly. Most of the time, they're simply about discounts, or business news.
They have no need for SEO (unless it's a local service people actually search for online). In essence, it's only a front that says "we're online too".
ARE YOU EXPERIENCING Something Worthwhile To Say?
You have something worthwhile to state? Something that will actually help/inspire/motivate people? Can you?
You don't?
Then don't say anything.
Simple as that. If you're not sure about whether or not you should blog everyday, then blog once you have something to say.
However, try to maintain some sort of consistency. In the event that you get sudden post inspirations, then go on and write your blog posts, but don't publish them - yet.